Title: Butter
Instructor: Eric Poesch
Class: Package Design 1 : Design Principles
Art Center College of Design

Project Brief:

To design, develop and fabricate a minimum of 3 packages, creating an irresistible, cohesive line of products or kits that inspire creativity, invention, and/or building...and of course, product purchase.

Concept:

Butter provides the highest quality tools for not only graffiti writers, but for creative thinkers. Over the years Butter has developed the perfect formula for the best super staining inks in the game. What sets us apart is in the drips. There is no drip as consistent, as juicy, or as buttery as ours. To communicate the premium quality of the product, the package is designed to be a buttery gold bar so the customer will walk away knowing they got the best of the best.

Recognition:

ADAA Adobe Design Achievement Awards Semifinalist 2017